Logos
High-resolution PNG with transparency. On dark backgrounds use the color symbol with white text or all white; on light backgrounds, color with black text or all black.
Fonts
Archivo for headlines, Roboto for body copy, Roboto Mono for overlines and credit lines. Official Google Fonts families; each download includes the open-source license (OFL).
Icons
The approved icon set: 54 line icons, 24px grid, 1.6px stroke, rounded joins. SVGs use currentColor, so they render black by default and take any approved brand color. One color per icon; scale the canvas, not the stroke.
Asset library, permanent URLs
Every asset in the shared library has a permanent public URL under /assets/library/. Paste the URL into newsletters, emails, documents, or anything else, and it always points at the one current file, no copying attachments around. Click Copy URL on any asset; click the image to download it.
Archetype Logos
Headshots
Snowflake Logos
OneStream Logos
Partner Logos
Shapes
The Sum of the Parts: the brandmark carved into its seven pieces and every native combination, 58 shapes. These are the only shapes used on Archetype content. SVGs use currentColor; one brand color per shape, internal lines kept.
Post graphics
Approved graphic cards, one per brand color. Fallback imagery for resource posts, social cards, and thumbnails. Use as-is; do not recolor, crop the mark, or add text on top.
