{
 "brand": "Archetype Consulting",
 "updated": "2026-09-01",
 "note": "Machine-readable brand kit for agents and tools. Full guidelines (Okta-gated): https://brand.archetypeconsulting.com",
 "tagline": "The AI Activation company.",
 "colors": {
  "orange": "#F15D29",
  "blue": "#3DB5E8",
  "purple": "#76206C",
  "lightblue": "#73D2DE",
  "green": "#28837F",
  "charcoal": "#191919",
  "gray": "#747474",
  "gray2": "#999999",
  "light": "#F0F0F0",
  "line": "#D9D9D9"
 },
 "gradients": {
  "rule": "Backgrounds only, never text. Five gradients, Charcoal to each brand color.",
  "charcoal-purple": [
   "#191919",
   "#4A1E48",
   "#76206C"
  ],
  "charcoal-orange": [
   "#191919",
   "#903E22",
   "#F15D29"
  ],
  "charcoal-blue": [
   "#191919",
   "#2D6F8B",
   "#3DB5E8"
  ],
  "charcoal-lightblue": [
   "#191919",
   "#4B7F85",
   "#73D2DE"
  ],
  "charcoal-green": [
   "#191919",
   "#215351",
   "#28837F"
  ]
 },
 "typography": {
  "headings": "Archivo, Regular 400",
  "body": "Roboto, 16px/140%",
  "fonts": "https://brand.archetypeconsulting.com/assets/fonts/"
 },
 "rules": [
  "No em dashes in copy.",
  "Buttons are the only rounded element (5px).",
  "Cards are square.",
  "One brand color per icon or shape.",
  "Shapes from the shape catalog are the only shapes allowed on Archetype content; native orientation, never distorted."
 ],
 "logos": "https://brand.archetypeconsulting.com/assets/logos/",
 "icons": "https://brand.archetypeconsulting.com/assets/icons/index.json",
 "shapes": "https://brand.archetypeconsulting.com/assets/shapes/index.json",
 "library": {
  "note": "Live shared asset pool (logos, headshots, client and partner marks). Fetch the manifest for the current list; each asset also has a permanent URL /assets/library/[slug].[ext].",
  "manifest": "https://brand.archetypeconsulting.com/assets/manifest.json"
 }
}